This is a Literacy Mat, designed for the launch of the Literacy Group, it’s double sided and laminated and it will be on desks so that students can refer to them whilst working. For this to be successful it was integral to make them accessible, easy to read and to continue with the social media feel, that we had used across the other products. The strong use of navy blue, royal blue and light blue work well as these are colours we associate with facebook and twitter and, conveniently, they are also our brand colours. The font used across all of the Literacy Group material is Ronda and this really contributes to the social media feel.